Lucky Strike is a famous brand of American cigarettes, often referred to as 'Luckies'.
Although I'm not a smoker myself (Lucky Strike is a brand favoured by my boyfriend) I do find the logo design and layout used on the packaging very attractive. Apparently Ray Johnson, a Pop-era artist, was also keen on the logo, it became a prominent fixture in his collages (for example, James Dean (Lucky Strike), Ray Johnson, 1957). The Lucky Strike logo was designed by Raymond Loewy, an industrial designer who also created the logos for Exxon, Shell, AT&T and Coca Cola.
The logo itself is very simple, consisting of just four concentric circles of four colours - red, white, green and black. The concentric cirles work to focus our attention and emphasise the brand name "Lucky Strike", and the brands slogan "It's Toasted". The circles are also suggestive of a lit cigarette viewed end-on. I'm sure it is also relevant to the brand that circles are symbolic of infinity, protection and security.
The font used on the Lucky Strike logo is FuturaBT-ExtraBlackCondensed Bold, slightly modified.
Source : Lucky Strike, Wikipedia, http://en.wikipedia.org/wiki/Lucky_Strikes
Its called Lucky Strike because the original "Lucky Strike" cigg packs where packed near a marijuana plantage and occassionally a abit of marijuana got mixed with the tobacco by 'accident' and it was considered a 'Lucky Strike' ;)
ReplyDeletethe marijuana thing is utter bullshit... thats by no means the way the came to the name, thats just a stupid college myth...
ReplyDeletei like Lucky Strike because they don't beat around the bush with a surgeon general warning. on the front, in various languages depending on the box, it reads "smoking kills" in big black letters.
ReplyDeleteThis is the great and very attractive kind of packaging strategy which are too great and inspiring for all the smoker and non-smoker.
ReplyDeleteMoreover, you may also consult American Packaging & Supply for the best packaging, wrapping and all kind of packing and shipping solutions to your packing and packaging problems and have a wide variety of storing, moving and shipping supplies.
Are you paying more than $5 per pack of cigarettes? I'm buying all my cigarettes over at Duty Free Depot and I save over 50% on cigarettes.
ReplyDelete